B2B MARKETING BLOG
Marketing Insights for B2B Business Leaders.Six Steps to an Insanely Innovative Culture
Many businesses and organisations struggle with productivity, sales, keeping profits up, staff turnover and effective innovation. The common root of all these problems: people. And it’s not always because they are not smart, capable, qualified or (not usually) lazy or...
Getting ROI on Innovation – US Airlines Lead in Profitability
Spotted by www.trendwatching.com this is an example of kick-ass innovations using Social Media to engage and create value for Customers. Delta Airlines is again one of the most profitable airlines in the world (several US airlines have made a turnaround, but...
Searching for Australian Business Model
There is a hot debate raging on a couple of LinkedIn Groups, one being Australian IT Industry and the other Australian Manufacturing Forum. From different angles, they are tackling the future of Australian industry and economy. There are plenty of valid opinions and...
Who Leads the Leader?
Churchill, Jobs, Gandhi, Lincoln, Patton. All names that most of us are familiar with, and many think of them as great leaders in history. But they all have one other thing in common: they gave credit to a leader they considered greater than themselves. People often...
Innovation in an “Old” Industry
Today I saw a product proudly displayed in the center of a busy shop. I saw people picking it up, oohing and aahing over it, and some even putting it in their baskets. When I picked up on of the items, I was very confused to see that is was mass-printed hardcover...
Collective Innovation: Get Others to Come With You
As part of a large or small organisation, you may have found that it can be difficult to get everyone on the same page. Some people have different ideas, others are working with different definitions, and still others have different skill sets. Getting everyone to...
Competition vs. Collaboration: Which is Appropriate Today?
In the business world of today, it’s hard to tell who your true competition is and who may be a potential collaborator. Both help us grow and strive as organisations, but when does the idea of competing begin to impede our potential for innovation through...
Choosing the Right Leaders for Your Team
True Leaders understand that success is a team effort, but that team is doomed without a Leader who can harness their strengths and manage their actions appropriately. Thus, hiring the right Leaders for your team(s) is perhaps the most crucial element to build iconic...
Building a Brand? Do Not Hire For Talent, Education, or Skill.
If you want to build an iconic, differentiated brand, the last thing you want to do is to do what others are doing. This applies to most areas of business, but even more so in building your team. Why shouldn't you hire for talent, skills or education? What else is...