B2B MARKETING BLOG

News and Buzz about B2B Content Marketing, Strategy and Trends
What is Business Platform Innovation

What is Business Platform Innovation

How often do we see a case of Business Platform Innovation, the most powerful way of driving competitive growth, unfold before our eyes! Nearly three years ago I wrote an article “10 Ways to Innovate in Business”. It highlighted the fact that R&D-based product...

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The RODE Difference and Global Manufacturing Success

The RODE Difference and Global Manufacturing Success

Business success is about innovation, determination and business values that underpin leadership. You don't become a winner by being a follower. And you don't become a market leader without delighting customers with superior product, service and value they can see. It...

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Why Innovation is a Matter of Culture.

Why Innovation is a Matter of Culture.

LinkedIn and other social media can be a goldmine of information, when they are not being a time thief. This article by Adam Rogers, about why innovation is a bad word whets an appetite for innovation with some practical tips lightly camouflaged by the tongue-in-cheek...

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The Quagmire of Employee Engagement

The Quagmire of Employee Engagement

Ah, Change Management. Change management experts, as the name indicates, focus on Management. The employee part of the process is usually dumbed down to mindless training and rigid processes which, the experts tell Management - will become routine (I call it...

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The Question of Australian Food Security

The Question of Australian Food Security

While our Government if busy cutting red and green tape, labouring over ‘policies’, and funding repetitive and redundant ‘reports’ that never see the daylight or action, Australia is entering a quiet crisis that is not quite visible yet to the general public. Yes,...

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Websites and Business Culture

Websites and Business Culture

Company’s website is it’s face and, today, it reflects the Culture of an organisation. What and how you communicate to your employees and customers shows through your website.  I call ‘confident personality’. Good looks give advantage to people...

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Six Steps to an Insanely Innovative Culture – Part 2

Six Steps to an Insanely Innovative Culture – Part 2

Every organisation and group of people has a culture. But, just as you wouldn’t want your brand to be used and interpreted in any wild way, culture is a human extension of the brand and must be ‘designed’ along with the rest of business strategy. Culture as a loose...

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