B2B MARKETING BLOG
Things worth knowing for B2B Business Leaders.What is Business Platform Innovation
How often do we see a case of Business Platform Innovation, the most powerful way of driving competitive growth, unfold before our eyes! Nearly three years ago I wrote an article “10 Ways to Innovate in Business”. It highlighted the fact that R&D-based product...
Why Innovation is a Matter of Culture.
LinkedIn and other social media can be a goldmine of information, when they are not being a time thief. This article by Adam Rogers, about why innovation is a bad word whets an appetite for innovation with some practical tips lightly camouflaged by the tongue-in-cheek...
The Quagmire of Employee Engagement
Ah, Change Management. Change management experts, as the name indicates, focus on Management. The employee part of the process is usually dumbed down to mindless training and rigid processes which, the experts tell Management - will become routine (I call it...
Federal Government Vision For The Future of Australian Manufacturing
Earlier this week I had another meeting with the Federal Government. The Ministry for Industry contacted me in response to my submission on “saving Australian manufacturing”. In January the Minister for Industry invited broad input on the subject. Yes, seven months...
The Question of Australian Food Security
While our Government if busy cutting red and green tape, labouring over ‘policies’, and funding repetitive and redundant ‘reports’ that never see the daylight or action, Australia is entering a quiet crisis that is not quite visible yet to the general public. Yes,...
WANTED: One Fresh Vision for Australia Instead of Soup Kitchen
Recently, Richard Goyder, Chief of Wesfarmers, one of the Olympic gods at G20 to those who care and Mr Puzzled to the rest of us, cried “In January I left Davos feeling really good about the world, having been there for a week and people were talking up the US...
Six Steps to an Insanely Innovative Culture – Part 2
Every organisation and group of people has a culture. But, just as you wouldn’t want your brand to be used and interpreted in any wild way, culture is a human extension of the brand and must be ‘designed’ along with the rest of business strategy. Culture as a loose...
Six Steps to an Insanely Innovative Culture
Many businesses and organisations struggle with productivity, sales, keeping profits up, staff turnover and effective innovation. The common root of all these problems: people. And it’s not always because they are not smart, capable, qualified or (not usually) lazy or...
Getting ROI on Innovation – US Airlines Lead in Profitability
Spotted by www.trendwatching.com this is an example of kick-ass innovations using Social Media to engage and create value for Customers. Delta Airlines is again one of the most profitable airlines in the world (several US airlines have made a turnaround, but...