B2B MARKETING BLOG

Things worth knowing for B2B Business Leaders.

 

 

What is Business Platform Innovation

What is Business Platform Innovation

How often do we see a case of Business Platform Innovation, the most powerful way of driving competitive growth, unfold before our eyes! Nearly three years ago I wrote an article “10 Ways to Innovate in Business”. It highlighted the fact that R&D-based product...

read more
Why Innovation is a Matter of Culture.

Why Innovation is a Matter of Culture.

LinkedIn and other social media can be a goldmine of information, when they are not being a time thief. This article by Adam Rogers, about why innovation is a bad word whets an appetite for innovation with some practical tips lightly camouflaged by the tongue-in-cheek...

read more
The Quagmire of Employee Engagement

The Quagmire of Employee Engagement

Ah, Change Management. Change management experts, as the name indicates, focus on Management. The employee part of the process is usually dumbed down to mindless training and rigid processes which, the experts tell Management - will become routine (I call it...

read more
The Question of Australian Food Security

The Question of Australian Food Security

While our Government if busy cutting red and green tape, labouring over ‘policies’, and funding repetitive and redundant ‘reports’ that never see the daylight or action, Australia is entering a quiet crisis that is not quite visible yet to the general public. Yes,...

read more
Six Steps to an Insanely Innovative Culture – Part 2

Six Steps to an Insanely Innovative Culture – Part 2

Every organisation and group of people has a culture. But, just as you wouldn’t want your brand to be used and interpreted in any wild way, culture is a human extension of the brand and must be ‘designed’ along with the rest of business strategy. Culture as a loose...

read more

Six Steps to an Insanely Innovative Culture

Many businesses and organisations struggle with productivity, sales, keeping profits up, staff turnover and effective innovation. The common root of all these problems: people. And it’s not always because they are not smart, capable, qualified or (not usually) lazy or...

read more