B2B MARKETING SERVICES

Your Specialist B2B Marketing Services Agency 

InnoFuture is a specialist B2B marketing services agency in Melbourne. We work with leaders of ambitious B2B companies, helping them build strong brands with robust sales pipelines and customer loyalty. Our innovative B2B Marketing approach leverages advanced marketing methodologies, such as Content Marketing, to deliver effective and accountable marketing strategies and support. Our B2B marketing services can significantly reduce the long term cost of marketing and selling through focus on consistent market engagement to consistently generate leads and customer retention.

Why B2B Marketing?

Business to business (B2B) marketing is a specialist expertise that requires unique skills and experience. The difference between B2Bmarketing and B2C (business to consumer) is that the corporate or business is vastly different from a private consumer. The quality of B2B expertise requires a good understanding of a business buyer and the buying process.  In the digital economy, the new business buyers prefer to search and evaluate information online before they trust your brand enough to talk to you.Therefore, B2B marketing is implemented using different strategies, channels and language. And, while selling through a dedicated Sales Team is still critical to the success of a B2B organisation, the battle for market leadership and customer loyalty is won through specialist B2B marketing.

Our B2B Marketing Services

InnoFuture provides deep expertise and experience in developing effective business marketing strategies. Our core Marketing Services focus on Marketing Strategy, Marketing Communication and Content Marketing. Within these core services we deliver a range of specialist activities to execute the strategy. Marketing works best when it forms a holistic, interconnected system of purposeful messages and relevant channels. We can bring all or just selected elements together to give your business the best results.

Contact us using the Form on this page to discuss your options.

Marketing Consulting | Strategic Advice & Projects

Sometimes companies reach the point of crossroads. They know they need a change. They know they need to “do marketing”. Usually, it is about more strategic and consistent marketing. However, they many small businesses had been disappointed with their previous marketing experience and are reluctant to fully commit to a solution, be it an employee or an agency. Yet, they know they need answers and that the problem will not magically disappear.

InnoFuture B2B Marketing Consulting service is a perfect solution. From an in-depth top-level discussion to a top-level review and recommendations to strategise your marketing direction, a marketing consultation with our expert is an ideal option for a CEO or business Owner.

Your Unique Value Proposition (UVP)

Effective marketing starts with the sharp clarity of the business’ Unique Value Proposition (UVP) also referred to as a USP, unique selling proposition. Because how can you expect prospects to choose your business if is not clear, in every interaction with your organization, whom you help, how and why you do it better than anyone else.

Our work with our clients often starts with sharpening their UVP. Maybe even your own employees, or maybe even your Salespeople do not know how to say that elusive “elevator pitch” to attract instant interest and respect of the audience?

B2B Marketing Strategy

Having a well-defined B2B marketing strategy is essential to the effectiveness of sales and marketing efforts. At InnoFuture, we ensure that your marketing strategy is agile, dynamic, easy to implement, and creates residual Value. Every business is different and the solutions might not work with the same degree of effectiveness. So, we tailor marketing strategies uniquely to every business with focus the brand’s ideal customers.

The strategies we design aim to achieving your SMART goals that will help your business realize its true potential. Your B2B marketing strategy is built on solid foundations, including a Unique Value Proposition (USP/UVP), practical Market Segmentation, and a clarity of your Customer Personas. This enables us to plan and drive highly effective communication for every stage of the customer journey, building Awareness, Consideration and Loyalty.

B2B Market Segmentation

Successful marketing and business growth starts with an intimate understanding your Customer. If the business struggles with its Value Proposition, the USP, it is possible that the target audience has not been clearly defined. It may be fuzzy around the edges, lacking … the edge, making it difficult for your market to see their own reflection in your offer and brand.

Market segmentation enables businesses to have a laser-sharp focus for your market acitivities. At InnoFuture we will design effective marketing strategy for your different segments, using tailored communication and channels. Importantly, using market segmentation strategically, will provide a unique advantage in an otherwise crowded and competitive market.

Customer Persona Profiling

Defining your Customer Personas enables you to maximise the effectiveness of sales and marketing. At InnoFuture, we ensure that your business has a clear picture of your Ideal Customer Persona (ICP). Most businesses have multiple buyer personas that requires different types of communication for each to be effective. Knowing their aspirational wants and needs is often even more important than who they are now. For example, in healthcare, nurturing the up and coming leaders among junior doctors provides a path to powerful future relationships.

Thought Leadership Marketing

Content marketing is king. In the digital, borderless, work-from-home, post-Covid world, relationships are built online, via written and visual information, before even a video call is made. Increasingly, influence and trust are established through the content funnel that moves strangers through their journey towards your brand, purchase and loyalty. The challenge with millions of content pieces created weekly across the world, further mass-produced by AI tools is an overwhelming market noise.

Thought Leadership marketing is what can set a business apart. It’s not even about being a great thinker. It’s about providing good quality, useful and helpful information your prospects need. And, of course, it needs to link to your expertise. Thought Leadership marketing is an ideal strategy for knowledge enterprises, such as innovative technology, technology solutions, business services. Anything that is new or different that requires market education.

To help our B2B Customers to successfully leverage Thought Leadership, InnoFuture provides a range of solutions with focus on:

1. Pillar content marketing (be seen)
2. Evergreen content (be read)
3. Event marketing (be heard)

LinkedIn Marketing & Lead Generation

LinkedIn marketing complements the content-driven Inbound Process. LinkedIn is one of the key communication channel for professionals and business people to communicate with each other and their target audiences. This social platform has effectively replaced many aspects of traditional networking. We leverage LinkedIn as an important organic distribution channel in Marketing Strategy for our clients by:

• Aligning LinkedIn communication with your Content Marketing Strategy.
• Finding your Ideal Prospects. This is where our Market Segmentation and Customer Profiling effort pays off.
• Creating message sequences  to build awareness and relationships based on trust.
• Utilising technology monitor progress, report and tailor the ongoing communication.

Reach out or follow Margaret Manson on LinkedIn.

vGMO | Growth Marketing Solution

Continuity of strategic thinking and consistent execution of a simple marketing plan, with consistent and measurable market communication ensures marketing effectiveness and success. With the InnoFuture Virtual GMO on-demand, our clients gain better results from their marketing effort and investment. InnoFuture vGMO Growth service provides not only a sound strategic direction and the all-important, relentless hands-on execution, but also supports the business leaders with a Partner who can provide a valuable sounding board.

Being a small business owner or CEO can sometimes feel isolated. Discussing market challenges and business strategy with a your switched on accountant or your peers often results in good ideas.  But ideas need to be implementd. And, no matter how good your strategy is, you need a skilled and proactive vGMO to execute your growth strategy and campaigns.

FIND OUT MORE:  Virtual Growth Marketing Officer.