YOUR MARKETING COMMUNICATION

Why You Need an Effective Communication Marketing Strategy

In today’s highly competitive, digital marketing environment, effective communication marketing strategy is the foundation of successful marketing campaigns and the key driver of business success. Clear, compelling, and targeted messages have the power to captivate audiences, build brand loyalty, and drive conversions. But what exactly makes a communication strategy truly effective? How can marketers ensure their message resonates with the right people in the right way?

With many benefits of face-to-face selling, the default marketing communication strategy in B2B sectors being lost to online tactics, B2B companies and small businesses in particular, face a growing challenge of making marketing communication scalable, sustainable and affordable. And, as a result of not being to implement effective marketing communication, only 32% of businesses achieve their business objectives.

How to Build an Effective Marketing Communication Strategy?

There is a range of B2B marketing communication tactics to help B2B companies achieve the desired results. However, there is usually one communication marketing strategy that’s optimal for each organisation. At InnoFuture, we take care to develop a marketing communication plan that is as unique as your business. And we support our clients at every stage to plan and execute a results-oriented market communication strategy.

Our senior consultant works directly with the business leaders and key stakeholders to deliver tailored strategies designed exclusively for your business. Based on our extensive marketing experience we quickly gain a good understanding of your business, your ideal customers and your business goals. We also realise that marketing budgets can be limited, so we leverage our expertise and experience to map out tailored, practical and impactful marketing communication strategy to realize unique business goals of businesses like yours.

Starting with Strategic Foundations

Marketing communication strategy is an essential part of your business growth strategy because its purpose is to attract and retain ideal customers. Importantly, an effective market communication strategy not only helps attract ideal customers and employees. It also converts them into active ambassadors and promoters of your products and business. Documenting a simple marketing strategy will ensure that your business has a clear direction and a communication plan, as a roadmap to get there. SMART goals to help monitor and measure progress.

At InnoFuture we keep these foundations strong through simplicity. As a leader of a small to medium B2B company, you will be required to provide input, feedback and sign off the Communication Strategy. Then, you will be free to focus on your business, while the campaigns are executed, measured and improved. We recommend quarterly discussions and annual review and planning.

Depending on where you are in your marketing journey, some of these elements may not require additional development.

• Unique Value Proposition
• Market Segments (Where do you want to play)
• Ideal Customer Personas
• Content Strategy & Editorial Calendar
• Marketing Activity Schedule

Scale It with the Four Pillars of B2B Communication

Don’t worry. You will not have to do it all at once. Rome wasn’t built in one day. One step at a time, we will help you build powerful communication that grows business, leveraging the four pillars of marketing communication in the digital age:

1. Website Marketing

The importance of a good website for business success cannot be underestimated. It is your 74/7 sales rep, your best advocate, the shopfront, a DIY research tool for your prospects and source of information and wisdom for existing and future customers. Just to mention a few of the benefits. At InnoFuture, we help you develop or improve the right website framework that works for your prospects and the key search engines through:

• Website Strategy.
• Website Content Writing.
• Ongoing Website Content Creation and Content Marketing.

2. Content Marketing

Content marketing, our superstrength, is about leveraging written and visual media to communicate your amazing busienss solutions to your markets and ideal customer personas. Based on your specific needs, we will develop the most effective content assets, including:

• Articles,
• Blog posts,
• Case studies,
• PR – writing and distribution of press releases,
• Social Media Publishing
• Infographics, etc.

3. Integrated Marketing Campaigns

Marketing campaigns, run consistently, with quality messages and a recognisable voice, are the fuel that propels your business. Because, unless you tell people, no matter how good your product is, nobody is going to buy it.  And, you need to repeat your message multiple times and from different angles. Hence, at InnoFuture we create marketing campaigns that are integrated across many channels, with channel specific format and style.

Here is how we support your business in getting your message out to the right audience:

• Planning – developing concepts, themes, and channels.
• Writing – we create content for multiple channels, e.g. email, landing page, Social Media posts, articles, papers, etc.
• Distribution – most importantly, we get the message out leveraging owned and affiliated channels: email, SM, website, media, partners.

4. Thought Leadership Marketing

Be heard. Be seen. Be read.

In the overwhelming digital market noise, Thought Leadership marketing is what can set a business apart. It’s not even about being a great thinker. It’s about providing good quality, useful and helpful information your prospects need. And, of course, it needs to link to your expertise. Thought Leadership marketing is an ideal strategy for knowledge enterprises, such as innovative technology, technology solutions, business services. Anything that is new or different that requires market education.

To help our B2B Customers to successfully leverage Thought Leadership, InnoFuture provides a range of solutions with focus on:

1. Pillar content marketing (be seen)
2. Evergreen content (be read)
3. Event marketing (be heard)

Contact us to discuss your specific market challenges. A cookie-cutter market communication is not a real solution.