What Really Drives Business Innovation?

by Margaret Manson

Despite the many articles, blog posts, interviews, products, and webinars that InnoFuture has produced to better help businesses understand and achieve Innovation Culture, there is still confusion about the one thing that really drives innovation. Unfortunately, this...

How to Build a Brand People Trust

by Margaret Manson

Building the all-important brand trust starts with fresh rules and, therefore, requires breaking of some entrenched old habits. In this post, I’d like to overturn four of the most unhealthy business myths that impact on brand trust. 1. Business is Not Personal....

Creating Creativity: How Waiting For Inspiration Will Kill Your Business

by Margaret Manson

Creative thinking is not the same for every person, group, or organisation. Many of us see creativity as something you are either blessed with or not, and that hiring creative people is the necessity. The truth is: EVERYONE has he capacity for creative thinking, and...

Top 5 Ways to Build a Business Culture of Innovation

by Margaret Manson

Innovation is on the minds of any business leaders looking to the future of their business, and we all understand that innovation is the one thing that sets apart all great leaders from simple managers. But how many of us know how to create a business culture that...

Practical Uses of Non-Negotiable Principles: Better Blog Posts

by Margaret Manson

As we discuss Non-Negotiable Principles (NNPs) more and more with business leaders, one of the rising questions is “what are the practical applications of these strategies?” As you may know, developing core NNPs for your organisation will help everyone on...

Business Innovation Makes Competition Irrelevant

by Margaret Manson

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change. – Charles Darwin Now known as the Father of Evolution, Charles Darwin formed his theories on natural selection...