B2B MARKETING BLOG
Marketing Insights for B2B Business Leaders.
Leader In The Age of Content
Don't Manage the Media. Manage the Message. Brand Leadership in B2B sector has direct impact business growth. B2C marketers have realised it for a long time. But in the digital age, where inbound marketing drives Sales performance and Brand authority, B2B brands are...
12 Commandments of Innovation for Australian Business
Like many brands, InnoFuture, Future Powered by Innovation, started with a Leader’s Vision. This Vision was to create a world-class business innovation conference that would transform the future of Australian businesses through best knowledge, inspiration and...
What is Business Platform Innovation
How often do we see a case of Business Platform Innovation, the most powerful way of driving competitive growth, unfold before our eyes! Nearly three years ago I wrote an article “10 Ways to Innovate in Business”. It highlighted the fact that R&D-based product...
Why Innovation is a Matter of Culture.
LinkedIn and other social media can be a goldmine of information and a source of growth, when they are not being a time thief. This classic article by Adam Rogers was written when Australia was still thinking about innovation as a solution. The question it poses, why...
The Quagmire of Employee Engagement
Ah, Change Management. Change management experts, as the name indicates, focus on Management. The employee part of the process is usually dumbed down to mindless training and rigid processes which, the experts tell Management - will become routine (I call it...
Federal Government Vision For The Future of Australian Manufacturing
Earlier this week I had another meeting with the Federal Government. The Ministry for Industry contacted me in response to my submission on “saving Australian manufacturing”. In January the Minister for Industry invited broad input on the subject. Yes, seven months...
The Question of Australian Food Security
While our Government if busy cutting red and green tape, labouring over ‘policies’, and funding repetitive and redundant ‘reports’ that never see the daylight or action, Australia is entering a quiet crisis that is not quite visible yet to the general public. Yes,...
WANTED: One Fresh Vision for Australia Instead of Soup Kitchen
Recently, Richard Goyder, Chief of Wesfarmers, one of the Olympic gods at G20 to those who care and Mr Puzzled to the rest of us, cried “In January I left Davos feeling really good about the world, having been there for a week and people were talking up the US...
Six Steps to an Insanely Innovative Culture – Part 2
Every organisation and group of people has a culture. But, just as you wouldn’t want your brand to be used and interpreted in any wild way, culture is a human extension of the brand and must be ‘designed’ along with the rest of business strategy. Culture as a loose...