B2B MARKETING BLOG
Things worth knowing for B2B Business Leaders.
Searching for Australian Business Model
There is a hot debate raging on a couple of LinkedIn Groups, one being Australian IT Industry and the other Australian Manufacturing Forum. From different angles, they are tackling the future of Australian industry and economy. There are plenty of valid opinions and...
Who Leads the Leader?
Churchill, Jobs, Gandhi, Lincoln, Patton. All names that most of us are familiar with, and many think of them as great leaders in history. But they all have one other thing in common: they gave credit to a leader they considered greater than themselves. People often...
Innovation in an “Old” Industry
Today I saw a product proudly displayed in the center of a busy shop. I saw people picking it up, oohing and aahing over it, and some even putting it in their baskets. When I picked up on of the items, I was very confused to see that is was mass-printed hardcover...
Innovation in Adversity
Today Apple proudly announced that it had paid out $10 billion since 2008 to app developers, and half of that had been paid out in the last year alone. It makes me think of the “crisis” the company underwent when the beloved Steve Jobs passed away and most...
Collective Innovation: Get Others to Come With You
As part of a large or small organisation, you may have found that it can be difficult to get everyone on the same page. Some people have different ideas, others are working with different definitions, and still others have different skill sets. Getting everyone to...
Competition vs. Collaboration: Which is Appropriate Today?
In the business world of today, it’s hard to tell who your true competition is and who may be a potential collaborator. Both help us grow and strive as organisations, but when does the idea of competing begin to impede our potential for innovation through...
Choosing the Right Leaders for Your Team
True Leaders understand that success is a team effort, but that team is doomed without a Leader who can harness their strengths and manage their actions appropriately. Thus, hiring the right Leaders for your team(s) is perhaps the most crucial element to build iconic...
Building a Brand? Do Not Hire For Talent, Education, or Skill.
If you want to build an iconic, differentiated brand, the last thing you want to do is to do what others are doing. This applies to most areas of business, but even more so in building your team. Why shouldn't you hire for talent, skills or education? What else is...
Leading Through Crisis: What Every Manager and Leader MUST Know
Crisis happens all around the world, and when a new one strikes, it reminds us all of the stark reality of the times we live in. While we cannot avoid random events, we can use them to learn and become stronger leaders by guiding our people through the tough times. A...