by Margaret Manson
In the complex B2B environment, when business growth is weighted by a slowing economy, how can B2B businesses leaders Identify gaps, refine strategies, and unlock business success by asking the right questions? And, while marketing is often the key to sustained...
by Margaret Manson
The sizzling growth of the B2B SaaS sector has become a little more demure in 2024. In this context, the rise and rise of SaaS unicorns makes even a starker contrast against the growth barriers that plague the vast majority of B2B SaaS companies. Understanding the...
by Margaret Manson
How often do we see a case of Business Platform Innovation, the most powerful way of driving competitive growth, unfold before our eyes! Nearly three years ago I wrote an article “10 Ways to Innovate in Business”. It highlighted the fact that R&D-based product...
by Margaret Manson
There is a hot debate raging on a couple of LinkedIn Groups, one being Australian IT Industry and the other Australian Manufacturing Forum. From different angles, they are tackling the future of Australian industry and economy. There are plenty of valid opinions and...
by Margaret Manson
In the world of today, job losses are increasing, manufacturers are being driven to close their doors, and large corporations are selling their assets for pennies on the dollar. It seems grim, but only from one side of the coin. If you flip it over, entrepreneur...
by Margaret Manson
“A company can outperform rivals only if it can establish a difference that it can preserve.” – Michael Porter We have all probably heard that in order to stand out and succeed, we must differentiate ourselves from our competitors. In most cases, this means you...
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