B2B SaaS Growth Barriers Worth Breaking

With the average number of SaaS applications used in B2B companies around 112, and 85% of business expected to be SaaS-based by 2025, is there any question that the stakes are high but to be in the game, your SaaS business must have a good plan and all hands on deck to implement it? It’s all about product-led marketing.

What is Business Platform Innovation

How often do we see a case of Business Platform Innovation, the most powerful way of driving competitive growth, unfold before our eyes! Nearly three years ago I wrote an article “10 Ways to Innovate in Business”. It highlighted the fact that R&D-based product innovation is only one the toughest of at least ten ways of […]