B2B MARKETING BLOG
Marketing Insights for B2B Business Leaders.The IDEO Code: Wiring Business 4 Innovation
CEOs of consistently best performing companies realise that innovation is the organisation's ability to create new businesses and profitable growth. And, the weired thing is that the more economic rewards are delivered through innovation, the more the company is...
5 Traits of Top Business Innovators.
Australia ranks 21 on the Global Innovation 2011 Index. That is six places behind our smaller neighbour, New Zealand. Innovation pays. It is innovation, doing things differently and finding new ways to connect the dots in our complex world, that accounts for fame and...
Grey Cell Transfer Technology – A Strategy For Business Continuity
The truth is, traditional training, while it is a source of new skills, is out of sync with the needs of a modern, fast-paced business. Put on L-plates on your organisation because Learning is the new black. Every business today operates in a borderless Knowledge...
Tom Kelley, IDEO: The Success Code
InnoFuture's conversation with Tom has resulted in a series of articles which include relevant sections of the video interview as a useful and inspirational guide for your organisation. Share it up and down and connect your innovation dots. InnoFuture aims to inform,...
Robert Jacobson: The People Edge of Innovation
PART 2: In this presentation at InnoFuture "Hot Innovation Teams" virtual event, Robert provides insights from ten years of experience in 'virtually distributed teams'. Find out how cutting edgge innovation teams and projects are created with a blend of...
Jeffrey Baumgartner on ‘Unique Business Strategy’
Why Unique Business Strategy? “… Innovation is focused on achieving unique strategic aims, rather than innovation for innovation’s sake.” An article by Jeffrey Baumgartner has caught my attention, because it resonates loudly with my own innovation manifesto....
Seth Godin on Failure
Success is what we all strive for. But it is not Success that helps you move forward. If you analyse Success, you are looking in a rear view mirror and will only try to duplicate your previous actions. But as Heraclitus observed 2500 years ago, you cannot step twice...
Where Ideas Come From
"No matter who you are, most of the smartest people work for someone else." Bill Joy, Cofounder Sun Microsystems The Concept of Open Innovtion is not new. The famous Duomo of Florence, one of the engineering wonders of the world, was a result of a contest. And, it...
Wired for Perpetual Desirability.
Today i offended someone (that's perhaps not unusual). This was the statement posted on an Australian Government Innovation site blog: "I think we need to be a little careful not to think every solution involves innovation or for that matter requires innovation. The...