In our article, The IDEO Code: The Art of Innovation, InnoFuture dove into the topic of how to innovate consistently in an ever-changing world. That was in 2011. Now, 2 years later, it seems Tom Kelley really knows the secret to winning in business innovation. In fact, Coco Chanel, 50+ years ago, knew the secret to successful innovation as well. How can this be with so many drastic changes to the economy, technology, and business itself?

Because the rules of innovation never change.

Much like the rules of classic art and laws of the Universe never change, the rules of innovation may appear as new versions of themselves, but truly they are old concepts in new packaging.

The rules for successful innovation are:

  • Keep it simple. The more complicated you get, the less agile you become.
  • Innovation lies in your systems and cultures. Product development is a byproduct – NOT the innovating ingredient.
  • Be yourself. Unique business missions and models are key to breaking free from the crowd.

Now, obviously there are many facets to these rules, but the governing elements will always remain the same. How far off have you gotten with complicated business plans, new systems for unnecessary products, and creating more “positions” in your workforce? It may be about time to get back to the basics.

Remember that InnoFuture offers a FREE weekly webinar on this exact topic. Bring you insights and questions over! Attendees also receive a free 30-minute business strategy call and a free Business Blueprint System.

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