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Ron Adner explains that the focus of his book, The Wide Lens, is to consider the differences between great innovations that succeed and great innovations that fail. While having a “world-changing” idea is perfect place to start with innovation, there is more to making it succeed than simply executing that idea.

In the past decade alone, there have been dozens of great innovation ideas that have ultimately failed. Clearly, there is more to the equation.

Innovation in the 21st century requires more collaboration and adoption than in the past, and as networking becomes easier with evolving technology, this trend is only going to become more prominent than ever.

Want to learn more about successful innovation techniques? You can hear the entire interview with Ron Adner in the Collaboration 21 PlayBook.