by Margaret Manson
Adopting an effective B2B marketing model is a golden ticket for any business, and especially SMEs, to achieve critical goals. Peter Drucker once said, “business has only two functions: innovation and marketing, and the only purpose of business is to create a...
by Margaret Manson
How often do we see a case of Business Platform Innovation, the most powerful way of driving competitive growth, unfold before our eyes! Nearly three years ago I wrote an article “10 Ways to Innovate in Business”. It highlighted the fact that R&D-based product...
by Margaret Manson
Earlier this week I had another meeting with the Federal Government. The Ministry for Industry contacted me in response to my submission on “saving Australian manufacturing”. In January the Minister for Industry invited broad input on the subject. Yes, seven months...
by Margaret Manson
Recently, Richard Goyder, Chief of Wesfarmers, one of the Olympic gods at G20 to those who care and Mr Puzzled to the rest of us, cried “In January I left Davos feeling really good about the world, having been there for a week and people were talking up the US...
by Margaret Manson
There is a hot debate raging on a couple of LinkedIn Groups, one being Australian IT Industry and the other Australian Manufacturing Forum. From different angles, they are tackling the future of Australian industry and economy. There are plenty of valid opinions and...
by Margaret Manson
Studying business and thought leaders for any length of time, one is bound to notice a few key common traits among those who succeed…and those who don’t. One of the more glaring contradictions between the two groups is the idea of quality over quantity....