B2B MARKETING BLOG
Marketing Insights for B2B Business Leaders.
Employee Networks for Unstoppable Growth
There is an epidemic. Company after company, industry after industry arecatching potentially life threatening diseases. Commodity price wars, shortage of talent, loss of relevance, low productivity and staff engagement, overwhelm of daily activities, short term focus,...
Congratulations On Your Engagement!
Are you sure you and your employees are really engaged? Just because you’ve hired them doesn’t mean they consider themselves engaged. The relationship to them could be just one of passively sharing daily experience, like taking the same train to work. Everyone plays...
What Is Innovation Culture and How to Get It.
Leaders know that Culture is not a 'fuzzy', nice-to-have exercise for the HR or PR department, but the real muscle of a differentiating, high-performance organisation. Properly managed, it ensures business longevity, market attractiveness and profitability. Enlighted...
Rapid Prototyping at Deloitte: Building An Ideas Factory
We live in the Knowledge Economy, where knowledge is the hard currency. As with any other hard currency, quantity is only upstaged by how you use it. Here, a single insight into customers' needs can make all the difference. But the most important insight comes not...
Top 50 Reasons Innovation will Fail
I was eavesdropping on a conversation on one of my LinkedIn groups on the subject. All too often companies invest considerable time, cost and effort in 'innovation' without return. The CEO gets inspired by the idea of innovation, persuaded by an article, book,...
Whirlpool: How to Build Innovation Culture
Whirlpool Corporation has become a modern textbook case of a massive corporate transformation, through Innovation that swept the entire 70,000+ workforce . Whirlpool's heroic journey has been documented in the 2008 book “Unleashing Innovation at Whirlpool” by Nancy...
What is Innovation?
You know that feeling when you have opened a can of worms? I just did that. I sent out email to Friends of InnoFuture today to share the exciting news about InnoFuture DOJO and did three things that didn't go down well: included images of Obama, Jobs and mentioned...
Whirlpool: How to Build Innovation Culture
Whirlpool Corporation has become a modern textbook case of a massive corporate transformation, through Innovation that swept the entire 70,000+ workforce . Whirlpool's heroic journey has been documented in the 2008 book “Unleashing Innovation at Whirlpool” by Nancy...
Where innovation comes from.
Today I bemourn the demise of Blackberry. It has been my friend and the most wonderful piece of business technology for a mobile business. After five year of great service, I have defected to the next market leader, Galaxy Nexus.Why? I dont care about the touch...