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MARKETING

Your demand & loyalty framework for ongoing business success.

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Why B2B Brands Today Need Smart Content Marketing?

Reach and Convert Your Ideal Customers 24/7

Today, the digitally empowered B2B customer prefers to find YOU! And to help them find you, your B2B company must have a strong content marketing capability.

Content Marketing is an information system that brings customers to you. It consists of Content Strategy as the GPS system for your prospective buyers and Content as the signage that compels them to choose your brand.

We help our clients develop effective Content Strategies and content that build ongoing demand and customer loyalty.

Let’s create your demand system! Contact us today.

Book Your Free Marketing Consultation

20 min Session

    Content Marketing Solutions You May Need

    Leverage the power of content to build and scale your business. Get it right.

    Content Marketing Strategy

    Creating 24/7 conversations with your ideal customers that attract and convert effectively.
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    Content Writing

    Content creation for the key B2B channels aligned with your customer needs and preferences.
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    Website Content Development

    Supporting B2B companies and web design agencies in creating effective content and content structure.
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    Marketing Content Strategist

    Get an expert with hands-on attitude maximise the effectiveness of your content marketing efforts.
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    Thought Leadership Content

    Thought leadership is the bedrock of B2B S&M and the most powerful factor of brand trust. We help use it.
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    Content Calendar Development

    Communication schedule based on your SMART goals drives marketing ROI and efficiency.

    LET’S TALK DEMAND

    Content Marketing Strategy

    A system that systematically generates demand and fills in your sales pipeline.

    A data-driven Content Strategy supports every marketing activity required to create good customers and convert them into active promoters of your Brand.

    At InnoFuture we help you succeed by crafting an effective Content Marketing strategy as a self-propelling system that drives 24/7 conversations with your ideal customers.

    • Gain stronger competitive advantage with clearly defined Buyer Personas, Value Proposition, and SMART goals.
    • Leverage a Marketing Roadmap for highly effective communication.
    • Drive business efficiency and improvements with accountable, data-driven marketing.
    More Marketing Strategy solutions
    Communication

    Are You Ready to Build your Demand Generation system?

    Empower your business with a robust content marketing strategy that consistently attracts, converts and delights your ideal customers. Our expert strategist will align your content strategy with your business goals, ensuring sustained growth and success.

    Let’s talk sales funnel

    Content Writing for all B2B Channels

    Boost your capacity to generate great content for key marketing channels?

    At InnoFuture, content writing is not just an expertise. It is our professional passion fuelled by a commitment to marketing communication excellence. We create content that guides your customers through every stage of their journey to your Brand.

    Unlike many agency writers and freelancers, our content writer is a seasoned B2B specialist with experience working in companies like yours and being directly responsible for creating commercially responsible content.

    • Website content
    • Blog posts.
    • B2B social media – LinkedIn.
    • Email campaigns and newsletters.
    • Case studies.
    • PR
    • Thought Leadership content.
    • Sales and marketing collateral.
    Explore our Campaign & Communication services

    B2B Website Content Development

    Optimise the most important communication channel: your website.

    The importance of a good website for business success cannot be underestimated. It is your free 24/7 sales rep, your best advocate, the shopfront, a DIY research tool for your prospects and a valuable source for existing customers.

    InnoFuture is a go-to specialist for creating great B2B website content. We help small B2B companies as well as web design agencies develop content for new websites or refresh the entire existing website content. What we do?

    • Create website content strategy around “pillar framework”.
    • Strategically add new content to build an important SEO-driven “cluster”.
    • Create “evergreen” content that brings in traffic in perpetuity.
    • Craft power content that “sells” like fresh bread. Lead generation.
    Want your Website to work smarter?

    Our Marketing Content Strategist

    Getting important things done right.

    A Content Strategist is marketing expert who can map out your company’s marketing communication as a clear roadmap for customers to find you and for your organisation to efficiently execute the plan. Ideally, a content strategist is also your Content Editor and main Content Writer, creating most of your content requirements and also leveraging valuable team contributions.

    The InnoFuture Content Strategist can seamlessly deliver a quarterly Content Editorial Calendar with resources for every touchpoint of the Buyer’s Journey and will efficiently manage your web agency, design agency, or media for PR campaigns.

    Explore our exclusive VGMO Service.

    Thought Leadership | Evergreen Content

    Be heard. Be seen. Be read.

    Thought Leadership marketing is what can set a business apart in the noisy marketplace. It’s not about being a great thinker. It’s about sharing your expertise by presenting important information from a broader and different perspective.

    At InnoFuture, we include Thought Leadership among the top marketing strategies for B2B companies that rely on educating customers about their solutions. This includes businesses with innovative, bespoke or complex technology, equipment, software, and specialist business services.

    InnoFuture will help you translate your expertise into compelling content to achieve:

    • Stronger market positioning.
    • Greater market awareness.
    • Brand trust that influences purchase decisions.
    Let’s Talk

    Content Calendar Development

    Efficiency and consistency: stay on track and track results easily.

    An Editorial Content Calendar is an actionable Campaign Plan that brings clarity of direction and consistency to market communication. Content Calendar is designed to provide prospects with answers to every question about your solutions.

    An Editorial Calendar enables companies to plan, create, automate and improve topics and formats to strengthen their Sales Funnels where they are underperforming or where the greatest opportunities exist.

    We use an agile marketing approach, creating a 90-day Content Calendar for rapid testing. This ensures a minimum time investment in difficult, predictive planning and maximum focus on execution. Through consistent measuring and improvement, we can optimise market results and marketing ROI.

    • More consistent market communication.
    • More effective, cohesive content messaging.
    • Leveraging metrics to improve marketing performance.
    Want more consistent results? It starts here.
    Marketing Strategy

    Content Marketing vs Advertising

    The attractiveness of content marketing to results-focused business leaders is its accountability. With content marketing you can measure your brand’s and your customers’ every move online. Statistics confirm just how important content marketing is for B2B companies.
    • Content marketing generates 2.5 x more traffic.
    • 3 x more leads.
    • 5 x more revenue growth.
    • It costs 63% less than advertising.
    • Content also works 24/7, delivering compounding.
    • Content works in perpetuity at no extra cost.

    Of course, a great strategy requires equally great execution. Our agile 90-day marketing sprints, part of our vGMO services, enable rapid execution with real-time KPI tracking. And at 12 months you gain a tested, scalable strategy based on performance insights.

    Talk to us about the best approach for you.

    Do you have the right Insights for Growth?

    To move in the right direction, your business needs to objectively understand its Strengths, Weaknesses and know what external Opportunities and Threats you need to address. Our “Insights for Growth” marketing audit will help inform a winning strategy.
    Request Your Free Marketing Audit

    Our Approach

    Where are you on your marketing map?

    process

    Client Testimonials

    Margaret has worked closely with us to deliver a Marketing Plan that complements our business plan and is aligned to our business goals. I would not hesitate in recommending Margaret to anyone looking for assistance with their Marketing Strategy. She is easy to work with and her level of knowledge in this area is excellent, and she can be relied upon to deliver what she promises. A great Marketing resource to have on your side. If you are looking for clear and concise steps to get the most of your marketing spend, I would highly recommend you speak to Margaret.
    Jim Kay | CEO & Founder | IT Networks
    Margaret Manson of InnoFuture has been working with ISS Equipment as a Marketing Manager On-demand for many years. She provides us with practical marketing solutions that support our sales team and build market awareness and enquiries. The most valuable aspect of working with Margaret is the continuity of her understanding of our business and products and her ability to quickly produce any sales collateral, market campaigns or manage a redesign of our website. I would recommend Margaret Manson and InnoFuture to any business that needs consistent marketing.
    Robert Boustead | General Manager | ISS Equipment
    Recently, I had a pleasure of using Margaret’s professional business writing and communication services in several technical projects. This included editorial input into developing a program for an international workshop in Dubai on imbedding CSR in the organisational culture and the supply chain; and providing sharper, human-focused communication to a SHE policy for a manufacturing client. Margaret’s creative flair and understanding of business communication principles, as well her timely and efficient response, added considerable value to the impact and engagement potential of these resources.
    Jolanta Paul | Dangerous Goods/Hazardous Chemicals Consultant
    Margaret has a great passion and talent for connecting people and opportunities, a critical enabler for innovative thinking.
    Catriona Giffard | VP R&D APACSA | McCain Foods
    A great Marketing resource to have on your side. If you are looking for clear and concise steps to get the most of your marketing spend, I would highly recommend you speak to Margaret.
    J Kay | CEO & Founder | IT Networks
    Margaret Manson of InnoFuture has been working with ISS Equipment as a Marketing Manager On-demand for many years, providing practical marketing solutions that support our sales team and build market awareness and enquiries.
    Robert Boustead | General Manager | ISS Equipment
    Margaret has a great passion and talent for connecting people and opportunities, a critical enabler for innovative thinking.
    Catriona Giffard | VP R&D APACSA | McCain Foods
    Margaret has a great passion and talent for connecting people and opportunities, a critical enabler for innovative thinking.
    Catriona Giffard | VP R&D APACSA | McCain Foods
    Recently, I had a pleasure of using Margaret’s professional business writing and communication services in several technical projects. This included editorial input into developing a program for an international workshop in Dubai on imbedding CSR in the organisational culture and the supply chain; and providing sharper, human-focused communication to a SHE policy for a manufacturing client. Margaret’s creative flair and understanding of business communication principles, as well her timely and efficient response, added considerable value to the impact and engagement potential of these resources.
    Jolanta Paul | Dangerous Goods/Hazardous Chemicals Consultant

    Let’s Supercharge
    Your B2B Marketing!

    Consult with our B2B marketing specialist.

    Start with a free consultation to discuss your marketing goals and find out if we are a good fit.

    What will you get on the call?

    • Helpful insights and advice.
    • See how your goals align with marketing.
    • Clarity of the next steps to better results.

    If your marketing efforts fail to deliver  the results you want, BOOK your call now. 

    Book Your Free Marketing Consultation

    20 min call

      Why choose us

      InnoFuture As Your Marketing Partner

      We add value to your business by transforming your unique solutions into compelling market communication, delivered to your ideal customers via the best channels,  leveraging integrating Digital Marketing, Events and PR. And we relentlessly put the plan into action.

      01

      Expert Marketing Strategies

      We provide tailored marketing solutions that align with your business goals. Whether you are a Founder, CEO, or Sales & Marketing Director, our expertise ensures that your marketing efforts translate into consistent and profitable sales.

      02

      Hands-On Execution Support

      Our practical support ensures that your marketing strategy is not just planned but flawlessly executed. From digital campaigns to daily marketing tasks, we turn your vision into results.

      03

      Comprehensive Content Strategy

      Content is the cornerstone of modern marketing. Our content strategies are designed to attract and retain your ideal customers, creating 2.5x more traffic, 3x more leads, and 5x more revenue growth while costing 63% less than traditional advertising.

      04

      On-Demand CMO Services

      Access top-tier marketing leadership without the full-time commitment. Our vCMO, virtual Chief Marketing Officer, services offer the strategic oversight of a high-calibre CMO, driving your marketing strategy efficiently and effectively.

      Book Your
      Free Consultation

      Contact Us Today