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MARKETING KICKSTART PROJECT

Don't wait. Start now to get better 2026 results.

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Why the Marketing Kickstart

Visibility. Trust. System. Growth.

Marketing Kickstart is a 12-week marketing development and GTM project designed for small B2B SaaS, IT, and software companies wanting more consistent growth.

With the flexible, scalable and fully supported Marketing Kickstart program, your business will start being more visible, credible, and growth-ready—without overwhelm or high costs.

Who it is for.

Marketing Kickstart is the answer to persistent marketing challenges faced by Founders, Owners and CEOs of small-medium B2B companies, who…

  • Have limited or no in-house marketing expertise.
  • Need to grow the new client base.
  • Struggle with getting any results from marketing.
  • Hate long-term retainers without a clear direction.
  • Want to be in control but hands-off.
If it's you, let's talk.

Ready to Start?
Book a Discovery Call.

20 min Session

    Program Deliverables.

    ✅ 60-min kick-off strategy session to define priorities and positioning

    ✅ Messaging review and refinement (market segments and Ideal Customer re-focus, USP)

    ✅ 90-Day marketing concept and roadmap with suggested content and campaign focus

    ✅ Email/LinkedIn messaging templates to get traction fast

    12-Week Program Overview

    Your Marketing Foundations

    Week 1-2 – Strategic Direction + Positioning

    ✅ Strategy Session (90-min video call) to clarify your goals, customer value, and quick-win opportunities.

    ✅ Review and analyse positioning and communication resources to define the scope and align with goals (USP, Ideal market segments and ideal customer focus)

    Week 2-3 – Establishing Business/Brand

    ✅ Discuss the written feedback on the company’s communication requirements to boost credibility, clarity and results.

    ✅ Messaging review and refinement (USP, market segment and Customer Persona re-focus, key messages)

    Week 4-5 – 90-Day Campaign – Development

    ✅ Develop 90-Day marketing concept and roadmap (schedule) with suggested content and campaign focus

    ✅ Implement or guide improvements in 1–2 key areas (e.g. homepage copy, About section, blog post).

    Campaign Execution

    Week 5-12 – 90-Day Campaign – Execution (Awareness/Lead Nurture Starter)

    ✅ Develop content and execute 2 x 30-day market campaigns to start building a consistently flowing sales pipeline.

    ✅ Schedule campaign across selected channels.

    ✅ Monitor, engage and adjust comms over each 30-day campaign stage.

    ✅ Develop the next 90-Day Campaign concept and roadmap (schedule).

    ✅ Creating repeatable and scalable digital system of inbound/outbound market comms.

    LinkedIn Outreach Campaign (1 per Quarter)

    ✅ Targeted communication to reach up to 600 ideal prospects per campaign

    ✅ Building awareness and relationships via soft and compelling communication to create warm Leads.

    Program Benefits.

    Step into the new financial year with confidence of:

    • New clarity of your marketing direction.
    • Strong positioning with a compelling message.
    • Improved market  presence and visibility.
    • Innovative, tailored quarterly campaign—expertly executed.
    • Repeatable campaign process for consistent action.

    Professional. Effective. Easy.

    Project Investment

    • Foundations: (from)  $2,700
    • 90-Day Campaign execution: (from) $5,100
    • LinkedIn Outreach: (from) $2,280
    • Only three places available.
    Enquire and Start Now

    Why It Works?

    This is a lean, strategic, and hands-on program based on 20+ years of B2B marketing experience across tech, SaaS, logistics, and industrial sectors. It’s built for momentum — no long-winded process.

    Let's Discuss Your Goals.

    Our Approach

    Where are you on your marketing map?

    process

    What You Can Expect from Us

    Getting important things done right.

    InnoFuture truly works as part of your team. We take the time to understand, challenge and advise. Our client relationships are based on mutual trust, respect and honesty. Expect results through:
    • Deep understanding of B2B marketing.
    • Competitive B2B Marketing Strategies
    • Creative Market Segmentation & Brand Positioning
    • Full alignment of the strategic, creative, logistical and budgetary requirements of the project.
    • Sales and marketing alignment.
    • Accountable delivery of agreed KPIs
    • Thought Leadership Marketing
    • Expert Marketing Management
    • Strategic collaboration with your supply chain Partners
    • Critical, Innovative thinking.
    • Flexibility in our commitment to mutual success.
    Find out how we can meet YOUR challenges? Book a call.

    Client Testimonials

    Margaret has worked closely with us to deliver a Marketing Plan that complements our business plan and is aligned to our business goals. I would not hesitate in recommending Margaret to anyone looking for assistance with their Marketing Strategy. She is easy to work with and her level of knowledge in this area is excellent, and she can be relied upon to deliver what she promises. A great Marketing resource to have on your side. If you are looking for clear and concise steps to get the most of your marketing spend, I would highly recommend you speak to Margaret.
    Jim Kay | CEO & Founder | IT Networks
    Margaret Manson of InnoFuture has been working with ISS Equipment as a Marketing Manager On-demand for many years. She provides us with practical marketing solutions that support our sales team and build market awareness and enquiries. The most valuable aspect of working with Margaret is the continuity of her understanding of our business and products and her ability to quickly produce any sales collateral, market campaigns or manage a redesign of our website. I would recommend Margaret Manson and InnoFuture to any business that needs consistent marketing.
    Robert Boustead | General Manager | ISS Equipment
    Recently, I had a pleasure of using Margaret’s professional business writing and communication services in several technical projects. This included editorial input into developing a program for an international workshop in Dubai on imbedding CSR in the organisational culture and the supply chain; and providing sharper, human-focused communication to a SHE policy for a manufacturing client. Margaret’s creative flair and understanding of business communication principles, as well her timely and efficient response, added considerable value to the impact and engagement potential of these resources.
    Jolanta Paul | Dangerous Goods/Hazardous Chemicals Consultant
    Margaret has a great passion and talent for connecting people and opportunities, a critical enabler for innovative thinking.
    Catriona Giffard | VP R&D APACSA | McCain Foods
    A great Marketing resource to have on your side. If you are looking for clear and concise steps to get the most of your marketing spend, I would highly recommend you speak to Margaret.
    J Kay | CEO & Founder | IT Networks
    Margaret Manson of InnoFuture has been working with ISS Equipment as a Marketing Manager On-demand for many years, providing practical marketing solutions that support our sales team and build market awareness and enquiries.
    Robert Boustead | General Manager | ISS Equipment
    Margaret has a great passion and talent for connecting people and opportunities, a critical enabler for innovative thinking.
    Catriona Giffard | VP R&D APACSA | McCain Foods
    Margaret has a great passion and talent for connecting people and opportunities, a critical enabler for innovative thinking.
    Catriona Giffard | VP R&D APACSA | McCain Foods
    Recently, I had a pleasure of using Margaret’s professional business writing and communication services in several technical projects. This included editorial input into developing a program for an international workshop in Dubai on imbedding CSR in the organisational culture and the supply chain; and providing sharper, human-focused communication to a SHE policy for a manufacturing client. Margaret’s creative flair and understanding of business communication principles, as well her timely and efficient response, added considerable value to the impact and engagement potential of these resources.
    Jolanta Paul | Dangerous Goods/Hazardous Chemicals Consultant

    Why work with InnoFuture

    As Your Marketing Partner

    From fine-tuning your market message with a sharper Value Proposition, we keep adding value to your business. Under our marketing eagle eye your unique solutions will become the go-to choice in your market. Here are the key reasons successful SMEs choose to work with InnoFuture. 

    01

    Expert Marketing Strategies

    We provide tailored marketing solutions that align with your business goals. Whether you are a Founder, CEO, or Sales & Marketing Director, our expertise ensures that your marketing efforts translate into consistent and profitable sales.

    02

    Hands-On Execution Support

    Our practical support ensures that your marketing strategy is not just planned but flawlessly executed. From digital campaigns to daily marketing tasks, we turn your vision into results.

    03

    Comprehensive Content Strategy

    Content is the cornerstone of modern marketing. Our content strategies are designed to attract and retain your ideal customers, creating 2.5x more traffic, 3x more leads, and 5x more revenue growth while costing 63% less than traditional advertising.

    04

    On-Demand CMO Services

    Access top-tier marketing leadership without the full-time commitment. Our vCMO, virtual Chief Marketing Officer, services offer the strategic oversight of a high-calibre CMO, driving your marketing strategy efficiently and effectively.
    Get better marketing results. Talk to us now.