Why We Exist
What brought us here is passion for helping SMEs succeed with better marketing.
InnoFuture was established specifically to enable small businesses achieve their important business goals through better marketing with effective strategy and support.
“I think that any small business, wanting to become a destination for its ideal customers should be able to afford the services of a high calibre Marketing Manager or a CMO. My Vision is to make it possible.”
Margaret Manson | Founder
Need better marketing? Talk to us.
20 min Session
The InnoFuture Difference
We travel light, leveraging the connected economy to execute competitive strategies and build your marketing capability as you grow. We do three things – extremely well – to get you the right results.
Direction
We provide data-driven strategic direction, complete with structured roadmap for sales funnel development and actionable plans.
Message
We create effective, consistent communication that resonates with your markets – including content writing, integrated campaigns and PR.
Execution
We proactively manage all your marketing efforts so you can focus on your business. We provide strategic advice and manage other specialists as needed.
Message from Our Founder
Hello, I am Margaret Manson, a professional marketer, entrepreneur, business innovation evangelist.
What drives me is a professional need to be creative as a marketing strategist to help my clients thrive. I am obsessed with new marketing trends and technology to meet goals of my clients.
Pedigree? I have actually worked inside companies in industries we now support. Hence, we focus on sectors where complexity of products and services and the level of competition call for thought leadership as key differentiator.
The crazy thing? When marketing specialisation is becoming more granular, I consider myself a marketing generalist. Invaluable to SMEs, my diverse expertise allows me to address many of their marketing needs directly and to know what other expertise will add value. And this equals efficiency and scalability.
Future? Driven by technology, for you and me. And while AI is a fab productivity tool, it comes with a warning: “don’t use unless you already know the answer”. So, education and especially ethics have a big role in managing our relationship with AI.
Have a great marketing journey to success. I hope it will be with me.
Margaret Manson | Chief Inspirator
About InnoFuture
InnoFuture is a specialist B2B marketing agency and consultancy in Melbourne. We provide a nucleus of essential B2B marketing services together with a relentless commitment to execution.
Our results-driven marketing services focus on strategy and marketing communication.
We leverage content marketing to enable small innovative B2B companies to build sales funnels and brand equity.
We are obsessed with results. For us, it’s personal.
Our Values
We strive to live by our Values because they make a difference to our success and well-being.
- PURPOSE: We remember why we are here and do it extremely well.
- INTEGRITY: Always do what we promised to do.
- FOCUS: Stay on the direct path to achieving our goals.
- COURAGE: Fail without regrets and learn from failure.
- RELATIONSHIPS: Offer and expect Trust and Respect.
- KINDNESS: Protect our mind with kindness including to ourselves.
Who We Work With
We work with knowledge organisations, such as IT, SaaS, software development, advanced manufacturing, warehousing, logistics, Not-for-Profits and other business services.
We support leaders of small to medium-size companies to deliver unique small business marketing strategies. We help them achieve sustainable growth using data-driven frameworks and marketing communication.
Visit the dedicated page to see whom we help improve marketing results, and why we are best equipped to do so.
What You Can Expect
Getting important things done right.
- Deep understanding of B2B marketing.
- Competitive B2B Marketing Strategies
- Creative Market Segmentation & Brand Positioning
- Full alignment of the strategic, creative, logistical and budgetary requirements of the project.
- Sales and marketing alignment.
- Accountable delivery of agreed KPIs
- Thought Leadership Marketing
- Expert Marketing Management
- Strategic collaboration with your supply chain Partners
- Critical, Innovative thinking.
- Flexibility in our commitment to mutual success.
Our Approach
Where are you on your marketing map?
Client Testimonials
Let’s Supercharge
Your B2B Marketing!
Consult with our B2B marketing specialist.
Start with a free consultation to discuss your marketing goals and find out if we are a good fit.
What will you get on the call?
- Helpful insights and advice.
- See how your goals align with marketing.
- Clarity of the next steps to better results.
If your marketing efforts fail to deliver the results you want, BOOK your call now.
Book Your Free Marketing Consultation
20 min call
Why choose us
InnoFuture As Your Marketing Partner
We add value to your business by fine-tuning your market segmentation and sharpening your Value Proposition. We convert your unique solutions into compelling market communication delivered to your ideal customers via the best channels leveraging integrating Digital Marketing, Events and PR. And we relentlessly put the plan into action.
01
Expert Marketing Strategies
We provide tailored marketing solutions that align with your business goals. Whether you are a Founder, CEO, or Sales & Marketing Director, our expertise ensures that your marketing efforts translate into consistent and profitable sales.