About InnoFuture

InnoFuture provides practical hands-on services in B2B Marketing Communication Strategy with a focus on inbound and content marketing. We support B2B companies and busy leaders who want to achieve greater market and brand competitiveness. We are obsessed with results. For us, it’s personal. 

Our Philosophy

Our philosophy is simple: Brand is the most important business asset (is you are unsure, ask us what we mean). Strategy is essential to success and, rather than being set in concrete through a lengthy and costly process, it is about clarity of direction and execution. Customer-centric marketing drives innovation.

Our Values

  • PURPOSE as a clear focal point that informs the business and about our business.
  • INTEGRITY to always do what I promised to do.
  • FOCUS to stay on the direct path to achieving our purpose (“oxygen mask” rule).
  • COURAGE to fail without regrets and learn from failure. 
  • RELATIONSHIPS to be connected to people through Trust and Respect.
  • KINDNESS to myself and others.

Our Leadership 

Margaret Manson is the Founder and Chief Content Strategist at InnoFuture.

“Hello, I am Margaret Manson, professional marketer, entrepreneur, innovation evangelist. My passion and professional commitment is to enable innovative B2B companies to succeed and thrive.

I am passionate about adapting the latest trends in marketing, technology and innovation to fuel growth and ambitious goals of my clients.

I work with Business Owners and CEOs to help them build exceptional, competitive brands and consistent sales through Content & Inbound Marketing. For selected clients, I provide ongoing, part-time Marketing Management. It ensures continuity and scalability of their business – while they grow!

My experience and knowledge of diverse industries and the B2B customer enables me to understand complex business domains and translate insights into effective communication.

If you are launching a new business, product or service, or, simply want to take your company to the next level, I can help.

When YOU work with InnoFuture, you will work with me personally. No sales reps or junior account managers who leave before they get to even understand your business. Every phone call and email will reach me and I will respond to you directly, armed with full knowledge of your project and your business journey. 

Besides being the Founder of InnoFuture, I am an experienced content marketing consultant with expertise in:

  • Content Marketing – Strategy and Creation
  • Planning and Execution of Content-driven Campaigns
  • Marketing Strategy: Market Segmentation, Brand and Communication direction
  • Lead Generation Strategy and Development – Inbound Marketing
  • Thought Leadership Marketing
  • Marketing Management
  • Developing marketing capacity and capability for companies!

Want to find out more? Please send me a message. Or, if you have an urgent marketing challenge, you can contact me on: 0407 66 11 30.”

Our History

2001: The WHY: Margaret Manson establishes Global Trendz Marketing [GTM]  as a boutique marketing consultancy in Melbourne to provide SMEs with affordable and responsive world-class strategic marketing advice and support.

2007: Inspired Growth – We add an extra dimension to our clients’ competitiveness: INNOVATION. Launch of a world-class business innovation conference, InnoFuture – Future Powered by Innovation, designed to bring leading global business innovation trends and models to Australia. GTM is eclipsed by InnoFuture. We have started a ‘movement’.

2008: InnoFuture Momentum: nearly one hundred people, who attended the conference, came together for a ‘Reunion’ two months after the event – just in Melbourne – which turned into a long running series of live events hosted by Telstra in their Innovation Centres in Melbourne and Sydney from 2008 – 2009, then, by Suncorp and GHD in Brisbane. But too many people couldn’t take full advantage of our live events – being spread across our vast country.

2010: InnoFuture RIOT [Rapid Insight Online Talks]: The Problem with non-digital live events and classroom training is that the participants cannot easily act on what they have just heard. With an aim to “make valuable know-how less perishable and more efficient to apply!”, and two years of research and experiments with online group meeting and learning TECHNOLOGIES – in 2010, we launched an online event program – via a unique blend of video conferencing and webinar platform.

InnoFuture RIOT was an experiment in creating online experience. People can’t stay focused for long periods in front of a computer screen – unless it’s entertainment. And even here, TV commercials have conditioned us to have breaks. So, we conceived RIOT format as a 29-minute sprint through concepts and ideas – with exciting international guests, video presence, etc. But the best was yet to come…

2012: The innovative businesses went digital. And InnoFuture was there to guide them, while fast embracing the latest digital marketing trends. We have been riding the digital marketing wave for nearly ten years.

2016: InnoFuture became HubSpot Inbound Certified. In the digital age, Inbound Marketing has replaced the bulk of personal selling and became the new way of building customer relationships, creating the sales pipeline and warming up prospects. Today is everything and content marketing is the most significant business strategy for B2B companies. And it is also our sweet spot.

Why should it matter to you.

The milestones in our story are the signposts the creativity in how we approach and solve business problems with innovative marketing strategies and determination to succeed through execution. Our experience ensures that that you can achieve your business goals by connect the dots:

  1. Having a clear Business Vision that engages and inspires employees, customers & partners.
  2. Having a differentiated Value Proposition to be competitive and profitable.
  3. Having a simple Marketing Strategy to move systematically in the right direction.
  4. Having a scheduled Marketing Plan for easy execution and progress measurement.
  5. Treating marketing as an ongoing process and choosing the right tactics.
  6. Having competent and reliable Marketing Management to leverage all resources and activities.
  7. Being a human company in order to be a great company!


Get in touch today.